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Search›Companies›What is hair OÜ
16520233ActivePrivate limited companyEE102506376 · VAT-registered

What is hair OÜ

Harju maakond, Tallinn, Kesklinna linnaosa, Maakri tn 19/2·EMTAK 46451 — Wholesale of perfume and cosmetics·4+ years
Andmed · ···
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Overview

e-Business Register · 23 h ago
Registry code
e-Business Register
Legal form
Private limited company
Registered
15.06.2022e-Business Register
Address
Maakri tn 19/2, Kesklinna linnaosa, Tallinn, 10145 Harju maakondADS · e-Business Register
E-mail address
infowhatishair@gmail.come-Business Register
Telephone
+372 58534250· Elisa Eesti ASe-Business Register · TTJA NBA
Principal activity
EMTAK 46451 - Wholesale of perfume and cosmeticse-Business Register · ETCB
VAT number
ETCB · VAT-registered
Share capital
2500,00 €e-Business Register
Estonia's public business register
HomeViewsIndustriesBlogSourcesAbout

Public registry of Estonian companies — every fact traceable to a source and a date. Free and ad-free for everyone.

Nimistu MTÜ
Address: Parda tn 8, 10151 Tallinn, Estonia
E-mail: info@nimistu.ee

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  • Activity licences
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© 2026 Nimistu MTÜ. License CC-BY-SA 4.0 · details
Data · 6 sourcese-Business Register · 8 min agoMTA
e-Business Register ↗

Registered 15. juuni 2022, primary activity: Wholesale of perfume and cosmetics. Main place of business in Kesklinna linnaosa, Tallinn, Harju maakond.

Revenue 2026 II kv
121 492 €
▼ 5% vs 2025 II kv
As of 10.07.2026 (MTA)
Employees
3
2026 (MTA)
Taxes paid
16 221 €
State + labour taxes · 2026 II kv
Tax debt
0 €
As of 13.08.2026 (MTA)
Revenue 2026 (I-II kv)
223k €
▼ 14% vs 2025 I-II kv
As of 10.07.2026 (MTA)
Employees
3
2026 (MTA)
Taxes paid
34k €
State + labour taxes · 2026 (I-II kv)
Tax debt
€0
As of 13.08.2026 (MTA)

Officers

e-Business Register · 23 h ago
YS
Yana Shokotko
Born 1990 · 36 y · board member since 15.06.2022
Board member

Founders

e-Business Register · 23 h ago
YS
Yana Shokotko
Born 1990 · 36 y · founder since 15.06.2022
Founder · 3k €

Shareholders

e-Business Register · 23 h ago
YS
Yana Shokotko
Born 1990 · 36 y · shareholder since 01.09.2023
Shareholder 100% · 3k €

Subsidiaries

e-Business Register · shareholders · 23 h ago
What is hair OÜ16520233Shareholder 100%What Is Hair Store OÜ17473760Shareholder 100%WIH Distribution OÜ17472849Shareholder 100%WIH Salon OÜ17485438
What is hair OÜ is a shareholder or officer in 3 more companies.

Annual reports (4)

e-Business Register · annual reports · 9 päeva tagasi
Revenue 2025
263k €
↘ -8.5% vs 2024
State taxes 2025
63k €
↗ +2.8% vs 2024
Employees 2025
4
0.0% vs 2024
YearRevenueProfit

Taxes, revenue and employees

Estonian Tax and Customs Board · 10.07.2026 as of
200k €100k €0

Tech stack

Tehnoloogiad
Mobile carrier
+372 58534250Elisa Eesti AS

History

last 2 years · MTA + ÄR + MTR + Procurements
2026
29.06.2026ReportEsitati 2025. aasta aruanne— Käive 262 703 €
2025
30.06.2025ReportEsitati 2024. aasta aruanne— Käive 287 174 €

Connected companies

Same-person ties · e-Business Register

What is hair OÜ is connected to 4 other companies through 1 person who hold a role here and elsewhere. The strongest tie runs through Yana Shokotko (4 companies).

Total connections
4
via 1 person
Connecting people
1
Active here
Distinct roles
3
Board member · Founder
Strongest tie
Yana
4 companies
Via personYana Shokotko
Equity
Assets
Employees
2025262 703 €−87 748 €-19k €143k €429.06.2026
2024287 174 €7439 €69k €144k €430.06.2025
2023212 497 €39 536 €39k €130k €301.07.2024
202245 481 €−3055 €−555 €57k €130.06.2023
Original files in PDF – the full register on e-Business Register.View reports on e-Business Register
20222023202420252026
YearRevenue (a)State taxesTaxes on workforceEmployees (Q4)
2026I-II Q222 916 €24 605 €9504 €3
2025465 332 €62 517 €18 265 €3
2024436 329 €60 833 €12 484 €1
2023327 543 €41 813 €9937 €1
2022I-IV Q100 551 €5930 €896 €–
Quarterly breakdown
YearQ1Q2Q3Q4
Revenue 2026101k €121k €––
State taxes 202612k €12k €––
Taxes on workforce 20265k €4k €––
Employees 202633––
Revenue 2025131k €128k €118k €88k €
State taxes 202514k €19k €16k €13k €
Taxes on workforce 20252k €5k €6k €6k €
Employees 20253443
Revenue 2024107k €95k €99k €135k €
State taxes 202413k €15k €15k €18k €
Taxes on workforce 20242k €3k €2k €6k €
Employees 20242221
Revenue 202350k €100k €95k €82k €
State taxes 20237k €10k €13k €12k €
Taxes on workforce 20231k €2k €3k €4k €
Employees 20232331
Revenue 2022––52k €48k €
State taxes 2022––1k €5k €
Taxes on workforce 2022––0 €896 €
Employees 2022––––
4
YS
Yana Shokotko
board member, founder, shareholder 100%
4 other companies›
CompanyRoleReg. code
IHAIR OÜ
FounderShareholder 100%Board member
17286437
What Is Hair Store OÜ
Board member
17473760
WIH Distribution OÜ
Board member
17472849
WIH Salon OÜ
Board member
17485438

Analysis · 2025

computed from annual reports
Revenue263k €median 123k €2.1× the sector median
Net margin-33.4%median 3.0%-36.4 pp vs sector median
Revenue per employee66k €median 122k €54% of the sector median
Revenue change-8.5%median -4.5%-4.0 pp vs sector median
Equity ratio-13.3%equity is negative
Current ratio0.83current assets cover under 1× liabilities
Labour cost of revenue22.8%
Profit per employee−21 937 €
Compared with2024revenue 287k €

Peer group: Parfüümide ja kosmeetika hulgimüük, 162 trading companies that filed a report in the last three years.

Founded 2022. That year 16,826 osaühing were registered; 16,281 are still trading, or 96.8%.