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Search›Companies›What the Face OÜ
16683834ActivePrivate limited companyEE102626007 · VAT-registered

What the Face OÜ

Harju maakond, Viimsi vald, Lubja küla, Paevälja tee 3-2·EMTAK 96229 — Other beauty care and treatment activities·3+ years
Andmed · ···
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Overview

e-Business Register · 4 h ago
Registry code
e-Business Register
Legal form
Private limited company
Registered
27.02.2023e-Business Register
Address
Paevälja tee 3-2, Lubja küla, Viimsi vald, 74010 Harju maakondADS · e-Business Register
E-mail address
kellykotkas@gmail.come-Business Register
Principal activity
EMTAK 96229 - Other beauty care and treatment activitiese-Business Register · ETCB
VAT number
ETCB · VAT-registered
Share capital
101,00 €e-Business Register
Estonia's public business register
HomeViewsIndustriesBlogSourcesAbout

Public registry of Estonian companies — every fact traceable to a source and a date. Free and ad-free for everyone.

Nimistu MTÜ
Address: Parda tn 8, 10151 Tallinn, Estonia
E-mail: info@nimistu.ee

Browse

  • Home
  • Views
  • Industries
  • Activity licences
  • Recent registrations

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  • 79 sources
  • Database
  • Extensions
  • MCP

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© 2026 Nimistu MTÜ. License CC-BY-SA 4.0 · details
Data · 8 sourcese-Business Register · 3 min agoMTAWeb tech scanEesti Internet
e-Business Register ↗

Registered 27. veebruar 2023, primary activity: Other beauty care and treatment activities. Main place of business in Lubja küla, Viimsi vald, Harju maakond.

Revenue 2026 II kv
113 041 €
▲ 86% vs 2025 II kv
As of 10.07.2026 (MTA)
Employees
10
2026 (MTA)
Taxes paid
47 372 €
State + labour taxes · 2026 II kv
Tax debt
0 €
As of 10.08.2026 (MTA)
Revenue 2026 (I-II kv)
179k €
▲ 54% vs 2025 I-II kv
As of 10.07.2026 (MTA)
Employees
10
2026 (MTA)
Taxes paid
79k €
State + labour taxes · 2026 (I-II kv)
Tax debt
€0
As of 10.08.2026 (MTA)

Officers (2)

e-Business Register · 4 h ago
KK
Kelly Kotkas
Born 1995 · 31 y · board member since 27.02.2023
Board member
SL
Simo Lanov
Born 1987 · 39 y · board member since 27.02.2023
Board member

Founders (2)

e-Business Register · 4 h ago
KK
Kelly Kotkas
Born 1995 · 31 y · founder since 26.02.2023
Founder · 50 €
SL
Simo Lanov
Born 1987 · 39 y · founder since 26.02.2023
Founder · 50 €

Shareholders (2)

e-Business Register · 4 h ago
KK
Kelly Kotkas
Born 1995 · 31 y · shareholder since 30.10.2024
Shareholder 51% · 51 €
SL
Simo Lanov
Born 1987 · 39 y · shareholder since 02.09.2023
Shareholder 50% · 50 €

Annual reports (3)

e-Business Register · annual reports · 5 päeva tagasi
Revenue 2025
216k €
↗ +64.7% vs 2024
State taxes 2025
65k €
↗ +43.2% vs 2024
Employees 2025
4
0.0% vs 2024
YearRevenueProfitEquity

Taxes, revenue and employees

Estonian Tax and Customs Board · 10.07.2026 as of
200k €100k €0

Tech stack

Website analysis · 4 päeva tagasi
Domains (1)
wtface.ee
SPFDMARC
HOSTWix
REGElkdata OÜ
SRCEIS WHOIS
Detected technologies
OtherOpen Graph · Schema.org
Website builderWix

History

last 2 years · MTA + ÄR + MTR + Procurements
2026
30.06.2026ReportEsitati 2025. aasta aruanne— Käive 215 751 €
2025
30.06.2025ReportEsitati 2024. aasta aruanne— Käive 130 982 €
26.06.2025FilingMuutmiskanne2×expand ›hide ⌃
  • Ä 50222675 / 4 · Olek: Jõustunud
  • Kanne nr 4 · kanne
2024

Connected companies

Same-person ties · e-Business Register

What the Face OÜ is connected to 4 other companies through 2 people who hold a role here and elsewhere. The strongest tie runs through Simo Lanov (3 companies).

Total connections
4
via 2 people
Connecting people
2
Active here
Distinct roles
3
Board member · Founder
Strongest tie
Simo
3 companies
Via personSimo Lanov
Assets
Employees
2025215 751 €−53 692 €-91k €84k €430.06.2026
2024130 982 €−20 973 €-37k €55k €430.06.2025
202330 151 €−25 365 €-25k €53k €128.06.2024
Original files in PDF – the full register on e-Business Register.View reports on e-Business Register
2023202420252026
YearRevenue (a)State taxesTaxes on workforceEmployees (Q4)
2026I-II Q179 327 €51 875 €27 345 €10
2025255 621 €65 454 €37 648 €9
2024134 171 €45 699 €31 393 €4
2023I-IV Q45 814 €4079 €2689 €2
Quarterly breakdown
YearQ1Q2Q3Q4
Revenue 202666k €113k €––
State taxes 202620k €32k €––
Taxes on workforce 202612k €15k €––
Employees 2026910––
Revenue 202556k €61k €68k €71k €
State taxes 202514k €17k €15k €20k €
Taxes on workforce 20258k €10k €9k €10k €
Employees 20255669
Revenue 202435k €34k €30k €36k €
State taxes 20249k €12k €11k €13k €
Taxes on workforce 20246k €9k €8k €9k €
Employees 20244554
Revenue 2023––15k €31k €
State taxes 2023–––4k €
Taxes on workforce 2023–––3k €
Employees 2023––12
30.10.2024
OfficerSai osanikuks— Kelly Kotkas · · 51 %
30.10.2024FilingMuutmiskanne2×expand ›hide ⌃
  • Ä 50222675 / 3 · Olek: Jõustunud
  • Kanne nr 3 · kanne
29.10.2024FilingMuutmiskanne— Ä 50222675 / M1 · Olek: Puudused kõrvaldatud
3
Kelly Kotkas1
SL
Simo Lanov
board member, founder, shareholder 50%
3 other companies›
CompanyRoleReg. code
Konsultaat OÜ
Founder
12284020
Kuva OÜ
Shareholder 100%FounderBoard member
12688639
osaühing Kinema
Board member
10123689
KK
Kelly Kotkas
board member, founder, shareholder 51%
1 other company›
CompanyRoleReg. code
Brunch Club OÜ
Board memberFounderShareholder 100%
14220662

Analysis · 2025

computed from annual reports
Revenue216k €median 10k €21.2× the sector median
Net margin-24.9%median 1.6%-26.5 pp vs sector median
Revenue per employee54k €median 19k €2.9× the sector median
Revenue change64.7%median 1.0%+63.8 pp vs sector median
Equity ratio-108.1%equity is negative
Current ratio0.35current assets cover under 1× liabilities
Labour cost of revenue45.6%
Profit per employee−13 423 €
Compared with2024revenue 131k €

Peer group: Muud iluhooldused ja iluteenused, 546 trading companies that filed a report in the last three years.

Founded 2023. That year 19,350 osaühing were registered; 18,818 are still trading, or 97.3%.