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Search›Companies›HOOVI Group OÜ
14494974ActivePrivate limited companyEE102345197 · VAT-registered

HOOVI Group OÜ

Harju maakond, Tallinn, Kesklinna linnaosa, Laeva tn 2·EMTAK 64991 — Other financial service activities, except insurance and pension funding n.e.c.·8+ years
Andmed · ···
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Overview

e-Business Register · 3 h ago
Registry code
e-Business Register
Legal form
Private limited company
Registered
24.05.2018e-Business Register
Address
Laeva tn 2, Kesklinna linnaosa, Tallinn, 10111 Harju maakondADS · e-Business Register
E-mail address
support@hoovi.eee-Business Register
Website
www.hoovi.eee-Business Register · domain active
Principal activity
EMTAK 64991 - Other financial service activities, except insurance and pension funding n.e.c.e-Business Register · ETCB
VAT number
ETCB · VAT-registered
Share capital
10 000,00 €e-Business Register
LEI
6488264QCQT3IS4Q0880 · issued 18.02.2025GLEIF
Estonia's public business register
HomeViewsIndustriesBlogSourcesAbout

Public registry of Estonian companies — every fact traceable to a source and a date. Free and ad-free for everyone.

Nimistu MTÜ
Address: Parda tn 8, 10151 Tallinn, Estonia
E-mail: info@nimistu.ee

Browse

  • Home
  • Views
  • Industries
  • Recent registrations

Data

  • 72 sources
  • Database
  • Extensions
  • MCP

Organisation

  • About
  • For journalists
  • Donation terms
  • Refunds
  • Terms
  • Privacy
  • Contact
© 2026 Nimistu MTÜ. License CC-BY-SA 4.0 · details
Data · 12 sourcese-Business Register · 10 min agoMTAEUIPOBuiltWithWeb tech scanEesti InternetGLEIF
e-Business Register ↗

Registered 24. mai 2018, primary activity: Other financial service activities, except insurance and pension funding n.e.c.. Main place of business in Kesklinna linnaosa, Tallinn, Harju maakond.

Revenue 2026 (I kv)
125 245 €
▲ 43% vs 2025 I kv
As of 10.04.2026 (MTA)
Employees
–
2026 (MTA)
Taxes paid
1383 €
State + labour taxes · 2026 (I kv)
Tax debt
0 €
As of 26.06.2026 (MTA)
Revenue 2026 (I kv)
125k €
▲ 43% vs 2025 I kv
As of 10.04.2026 (MTA)
Employees
–
2026 (MTA)
Taxes paid
1k €
State + labour taxes · 2026 (I kv)
Tax debt
€0
As of 26.06.2026 (MTA)

Officers (2)

e-Business Register · 3 h ago
ML
Mikk Laos
Born 1986 · 39 y · board member since 06.11.2018
Board member
KM
Karl Märka
Born 1989 · 37 y · board member since 24.09.2024
Board member

Founders

e-Business Register · 3 h ago
KM
Karl Märka
Born 1989 · 37 y · founder since 20.05.2018
Founder · 3k €

Shareholders (10)

e-Business Register · 3 h ago
0%50%100%
Founder / management
97.8% · 6
Long tail
2.2% · 4
#ShareholderType

Beneficial owners (5)

e-Business Register · 3 h ago
KM
Karl Märka
Born 1989 · 37 y · ultimate beneficial owner since 03.09.2018
Ultimate beneficial owner
VR
Vahur Rajaver
Born 1982 · 43 y · ultimate beneficial owner since 02.01.2024
Ultimate beneficial owner
ML
Mikk Laos
Born 1986 · 39 y · ultimate beneficial owner since 02.01.2024
Ultimate beneficial owner

Subsidiaries

e-Business Register · shareholders · 3 h ago
HOOVI Group OÜ14494974Shareholder 100%HOOVI Estonia OÜ16232348Shareholder 100%HOOVI Finance OÜ16020217Shareholder 5%HOOVI Group OÜ14494974
HOOVI Group OÜ is a shareholder or officer in 3 more companies.

Annual reports (6)

e-Business Register · annual reports · 6 päeva tagasi
Revenue 2021
155k €
↗ +222% vs 2020
State taxes 2025
3k €
↗ +17.7% vs 2024
Employees 2024
0
YearRevenueProfitEquity

Taxes, revenue and employees

Estonian Tax and Customs Board · 10.04.2026 as of
200k €100k €0

Tech stack

BuiltWith · 10 päeva tagasi
Domains (21)
www.hoovi.ee
SRCÄriregister
arenghoovi.ee
SPF
MXMicrosoft 365
NSZone.ee
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)

Trademarks (1)

EUIPO · 12 päeva tagasi
Hoovi
1 class · figurative · 14.09.2020 · 018305968
Registered

History

last 2 years · MTA + ÄR + MTR + Procurements
2025
14.08.2025ReportEsitati 2024. aasta aruanne
10.01.2025OfficerSai osanikuks2×expand ›hide ⌃
  • HOOVI Group OÜ · · 5 %
  • K&O Invest OÜ · · 0 %
2024
19.12.2024OfficerSai osanikuks2×

Connected companies

Same-person ties · e-Business Register

HOOVI Group OÜ is connected to 48 other companies through 5 people who hold a role here and elsewhere. The strongest tie runs through Ivo Tahk (18 companies).

Total connections
48
via 5 people
Connecting people
5
Active here
Distinct roles
3
Board member · Ultimate beneficial owner
Strongest tie
Ivo
18 companies
Via personIvo Tahk
%
€
1
Raven Invest OÜ
Founder / management18.64%2k €
2
EESTI EKSPORT OÜ
Founder / management18.64%2k €
3
Heipo OÜ
Founder / management18.64%2k €
4
Osaühing Wellman
Founder / management18.64%2k €
5
Entourage OÜ
Founder / management18.64%2k €
6
HOOVI Group OÜ
Founder / management4.62%462,28 €
7
Profiturn OÜ
Long tail1.79%178,60 €
8
Revelio OÜ
Long tail0.20%20,05 €
9
K&O Invest OÜ
Long tail0.15%15 €
10
Coraline OÜ
Long tail0.03%2,67 €
Concentration

How tightly the cap table is held. Top-N shows the combined stake of the largest N shareholders; the 80% line is the smallest group that together controls 80%; Gini is 0 when stakes are perfectly equal, 1 when one holder owns everything.

Top 1
18.6%
Top 3
55.9%
Top 5
93.2%
Top 10
100.0%
80% line
5 of 10
Gini
0.45

Distributed control: top 5 jointly hold the majority.

RI
Raven Invest OÜLEGAL PERSON
Legal person · 16003029 · shareholder since 30.09.2024
Shareholder 19% · 2k €
EE
EESTI EKSPORT OÜLEGAL PERSON
Legal person · 10525947 · shareholder since 30.09.2024
Shareholder 19% · 2k €
HO
Heipo OÜLEGAL PERSON
Legal person · 16002981 · shareholder since 30.09.2024
Shareholder 19% · 2k €
OW
Osaühing WellmanLEGAL PERSON
Legal person · 10093020 · shareholder since 30.09.2024
Shareholder 19% · 2k €
EO
Entourage OÜLEGAL PERSON
Legal person · 12052657 · shareholder since 30.09.2024
Shareholder 19% · 2k €
HG
HOOVI Group OÜLEGAL PERSON
Legal person · 14494974 · shareholder since 10.01.2025
Shareholder 5% · 462,28 €
PO
Profiturn OÜLEGAL PERSON
Legal person · 16003035 · shareholder since 30.09.2024
Shareholder 2% · 178,60 €
RO
Revelio OÜLEGAL PERSON
Legal person · 14870354 · shareholder since 19.12.2024
Shareholder 0% · 20,05 €
KI
K&O Invest OÜLEGAL PERSON
Legal person · 16199877 · shareholder since 10.01.2025
Shareholder 0% · 15 €
CO
Coraline OÜLEGAL PERSON
Legal person · 16455145 · shareholder since 19.12.2024
Shareholder 0% · 2,67 €
IT
Ivo Tahk
Born 1968 · 57 y · ultimate beneficial owner since 02.01.2024
Ultimate beneficial owner
KT
Kristjan Tiik
Born 1986 · 39 y · ultimate beneficial owner since 02.01.2024
Ultimate beneficial owner
Assets
Employees
2024AUD–402 300 €628k €3,9m €014.08.2025
2023AUD–36 497 €120k €2,9m €020.07.2024
2022AUD–−122 550 €-123k €2,6m €325.01.2024
2021155 312 €−19 952 €−551 €1,7m €322.07.2022
202048 218 €8008 €19k €80k €007.07.2021
20195678 €910 €3k €12k €008.05.2020
Original files in PDF – the full register on e-Business Register.View reports on e-Business Register
20222023202420252026
YearRevenue (a)State taxesTaxes on workforceEmployees (Q4)
2026I Q125 245 €939 €444 €–
2025479 279 €2951 €1311 €–
2024337 690 €2508 €1003 €–
2023218 137 €3871 €405 €–
2022258 138 €50 744 €37 874 €3
Quarterly breakdown
YearQ1Q2Q3Q4
Revenue 2026125k €–––
State taxes 2026939 €–––
Taxes on workforce 2026444 €–––
Employees 2026––––
Revenue 202588k €100k €120k €171k €
State taxes 2025269 €754 €1k €534 €
Taxes on workforce 2025269 €268 €330 €444 €
Employees 2025––––
Revenue 2024155k €42k €75k €65k €
State taxes 2024577 €407 €699 €825 €
Taxes on workforce 2024252 €247 €252 €252 €
Employees 2024––––
Revenue 202354k €52k €52k €60k €
State taxes 20232k €2k €160 €261 €
Taxes on workforce 20230 €0 €153 €252 €
Employees 2023––––
Revenue 202264k €77k €63k €54k €
State taxes 202213k €14k €16k €7k €
Taxes on workforce 20229k €10k €11k €8k €
Employees 2022333–
bnplhoovi.ee
SPF
MXMicrosoft 365
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
ettevotehoovi.ee
SPF
MXMicrosoft 365
NSZone.ee
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
finantshoovi.ee
SPF
MXMicrosoft 365
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
hoovi.ee
SPFDMARC
MXMicrosoft 365
NSCloudflare
REGZone Media OÜ
SRCEIS WHOIS
Detected technologies
CDNCloudflare
JavaScript libraryjQuery
Tag managerGoogle Tag Manager
SecurityreCAPTCHA
UI frameworkTailwind CSS
OtherOpen Graph
hooviettevote.ee
SPF
MXMicrosoft 365
NSZone.ee
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
hoovifirma.ee
SPF
MXMicrosoft 365
NSZone.ee
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
hoovihaagised.ee
SPF
MXMicrosoft 365
NSZone.ee
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
hoovikrediit.ee
SPF
MXMicrosoft 365
NSZone.ee
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
hoovitoetus.ee
SPF
MXMicrosoft 365
NSZone.ee
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
jarelmakshoovi.ee
SPF
MXMicrosoft 365
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
kasvahooviga.ee
SPF
MXMicrosoft 365
NSZone.ee
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
kasvhooviga.ee
SPF
MXMicrosoft 365
NSZone.ee
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
kaupmeeshoovi.ee
SPF
MXMicrosoft 365
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
lahendushoovi.ee
SPF
MXMicrosoft 365
NSZone.ee
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
pakkuminehoovi.ee
SPF
MXMicrosoft 365
NSZone.ee
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
partnerhoovi.ee
SPF
MXMicrosoft 365
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
teenushoovi.ee
SPF
MXMicrosoft 365
NSZone.ee
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
tegevushoovi.ee
SPF
MXMicrosoft 365
NSZone.ee
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
tulevikuhoovi.ee
SPF
MXMicrosoft 365
NSZone.ee
REGZone Media OÜ
SRCEIS WHOIS
Could not analyse (fetch failed)
JavaScript libraries13Widgets11Analytics8CDN8Hosting6Email server6Mobile technologies3SSL certificate2Ns2Linked services2Ads1Web Master1Content management (CMS)1Payment system1Web server1Cdns1CDN1Programming language1Server1
Category breakdown
JavaScript libraries (13)
Resource Loader · Typography · JavaScript Library · Animation · DOM Manipulation · Event Handling · Ajax Library · Framework · Compatibility · Polyfill · Module System · UI Component Library · jQuery Plugin · UI · Performance Optimization · Browser Integration · Browser Feature Detection
Widgets (11)
Social Sharing · Tag Management · Marketing Automation · Data Management Platform · Digital Experience Optimization · Fonts · Live Chat · Customer Service Platform · Messaging Platform · Privacy Compliance · Data Protection · Compliance Software · API Management · Data Collection · Web Performance Monitoring
Analytics (8)
Advertiser Tracking · Conversion Tracking · Retargeting / Remarketing · Conversion Optimization · Social Management · Application Performance · Audience Measurement · Visitor Count Tracking · Site Optimization · A/B Testing · Personalization · Mobile · UI/UX Testing · Experimentation Platform · Customer Segmentation · User Behavior Analytics · AI · AI Sales Automation · B2B Data · B2B Marketing · CRM · Customer Acquisition · Data Prospecting · Email Marketing · Lead Generation · Lead Management · Lead Nurturing · Sales Automation · Sales Engagement Platform · Sales Intelligence · Sales Outreach · Marketing Automation · SMS Marketing · Live Chat · Customer Communication Platform · Digital Marketing Suite · Form Builder · Landing Page Builder · Messaging Marketing · Omnichannel Communication · Omnichannel Marketing · Sales Scheduling · Unified Marketing Platform
CDN (8)
–
Hosting (6)
Cloud Hosting · Cloud PaaS · US hosting · Server Location
Email server (6)
expand ›
hide ⌃
  • Coraline OÜ · · 0 %
  • Revelio OÜ · · 0 %
30.09.2024OfficerSai osanikuks6×expand ›hide ⌃
  • Raven Invest OÜ · · 19 %
  • EESTI EKSPORT OÜ · · 19 %
  • Profiturn OÜ · · 2 %
  • Entourage OÜ · · 19 %
  • Osaühing Wellman · · 19 %
  • Heipo OÜ · · 19 %
24.09.2024OfficerAstus juhatusse— Karl Märka
24.09.2024FilingMuutmiskanne2×expand ›hide ⌃
  • Ä 50094884 / 10 · Olek: Jõustunud
  • Kanne nr 10 · kanne
20.07.2024ReportEsitati 2023. aasta aruanne
13.07.2024FilingTrahvihoiatusmäärus: majandusaasta aruanne esitamata— Ä 50094884 / M4 · Olek: Puudused kõrvaldatud
18
Vahur Rajaver11
Karl Märka8
Kristjan Tiik6
Mikk Laos5
IT
Ivo Tahk
ultimate beneficial owner
18 other companies›
CompanyRoleReg. code
AUTOSKY OÜ
Ultimate beneficial ownerBoard member
12001335
AUTOSKY RENT OÜ
Ultimate beneficial ownerBoard member
12932513
BonBon Lingerie OÜ
Ultimate beneficial ownerSupervisory board member
14084029
BonBon Lingerie Retail OÜ
Ultimate beneficial owner
14637250
BONBON LINGERIE SALES OÜ
Ultimate beneficial ownerSupervisory board member
14624907
Carfox OÜ
Ultimate beneficial owner
12431248
Fleur Lingerie OÜ
Ultimate beneficial ownerBoard member
14875274
HOOVI Estonia OÜ
Ultimate beneficial owner
16232348
HOOVI Finance OÜ
Ultimate beneficial owner
16020217
Investment House OÜ
Ultimate beneficial ownerBoard member
11072184
NORDDH OÜ
Board memberUltimate beneficial owner
14633849
Osaühing Pioneer Engineering Group
Board memberUltimate beneficial ownerShareholder 50%
11533484
Osaühing Realata Eesti
Board memberUltimate beneficial owner
10350215
Osaühing Wellman
Board memberUltimate beneficial ownerShareholder 100%
10093020
Pärnu Jalgpalliklubi Vaprus
Founder
80125566
Spordiselts Vaprus
Board memberUltimate beneficial owner
80293743
… and 2 more · see on the person page ↗
VR
Vahur Rajaver
ultimate beneficial owner
11 other companies›
CompanyRoleReg. code
EESTI EKSPORT OÜ
Ultimate beneficial ownerShareholder 100%Board member
10525947
ESTO AS
Supervisory board member
KM
Karl Märka
board member, founder, ultimate beneficial owner
8 other companies›
CompanyRoleReg. code
CostPocket OÜ
Shareholder 0%
14016832
Crediterm OÜ
Ultimate beneficial ownerBoard member
16944358
KT
Kristjan Tiik
ultimate beneficial owner
6 other companies›
CompanyRoleReg. code
Entourage OÜ
Ultimate beneficial ownerShareholder 100%Board member
12052657
HOOVI Estonia OÜ
Ultimate beneficial owner
ML
Mikk Laos
board member, ultimate beneficial owner
5 other companies›
CompanyRoleReg. code
HOOVI Estonia OÜ
Ultimate beneficial ownerBoard member
16232348
HOOVI Finance OÜ
Ultimate beneficial ownerBoard member
Secure Email · Business Email Hosting · DMARC
Mobile technologies (3)
–
SSL certificate (2)
–
Ns (2)
Enterprise DNS
Linked services (2)
–
Ads (1)
Ad Server · Ad Network · Ad Analytics · Demand-side Platform · Ad Exchange
Web Master (1)
–
Content management (CMS) (1)
Simple Website Builder · Hosted Solution
Payment system (1)
Currency
Web server (1)
–
Cdns (1)
Edge Delivery Network
CDN (1)
–
Programming language (1)
–
Server (1)
–
14180709
HOOVI Estonia OÜ
Ultimate beneficial owner
16232348
HOOVI Finance OÜ
Ultimate beneficial owner
16020217
JVHL Grupp OÜ
Ultimate beneficial ownerBoard member
14867056
Mozaiik OÜ
Founder
11073098
Taju Niidud OÜ
Board memberFounder
11176954
Taju Residences OÜ
Board memberShareholder 42%Ultimate beneficial owner
12818160
Tallinn, Niine tn 10 korteriühistu
Board memberFounder
80330606
Tellis OÜ
Board member
14122959
Traffic Control OÜ
Ultimate beneficial owner
11501857
FlyTrap OÜ
Ultimate beneficial ownerBoard member
17250557
Heipo OÜ
FounderUltimate beneficial ownerShareholder 100%Board member
16002981
HOOVI Estonia OÜ
Ultimate beneficial ownerBoard member
16232348
HOOVI Finance OÜ
Ultimate beneficial ownerBoard member
16020217
OÜ Õpila
Board member
16169184
Sandy Pines Invest OÜ
Board memberFounderShareholder 50%Ultimate beneficial owner
14924200
16232348
HOOVI Finance OÜ
Ultimate beneficial owner
16020217
OÜ F4 Capital
Board memberFounderUltimate beneficial ownerShareholder 25%
11486325
RSM OÜ
Founder
11888827
Traffic Control OÜ
Ultimate beneficial owner
11501857
16020217
Lahke OÜ
Board memberFounderUltimate beneficial ownerShareholder 100%
16227183
Raven Invest OÜ
Board memberFounderUltimate beneficial ownerShareholder 100%
16003029
Rewardians OÜ
Board memberFounderUltimate beneficial ownerShareholder 50%
14443669