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Search›Companies›Osaühing Initiative
10459952ActivePrivate limited companyEE100202753 · VAT-registered

Osaühing Initiative

Harju maakond, Tallinn, Põhja-Tallinna linnaosa, Paldiski mnt 20·EMTAK 73121 — Media representation·28+ years
Andmed · ···
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SanctionsOverviewOfficersShareholdersFoundersBeneficial ownersOther rolesForeign parentSubsidiariesFinancialsTax filingsPledgesPledges as creditorLicencesNoticesTech stackCourt rulingsTVK decisionsBlacklistLabour inspectorateHazardous facilityDPA decisionsTax-deductibleEU lobby registerTrademarksPatentsReal estateVehiclesGrantsProcurementsState paymentsActivityConnected companies
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Overview

e-Business Register · 6 h ago
Registry code
e-Business Register
Legal form
Private limited company
Registered
16.06.1998e-Business Register
Address
Paldiski mnt 20, Põhja-Tallinna linnaosa, Tallinn, 10149 Harju maakondADS · e-Business Register
E-mail address
initiative@initiative.eee-Business Register
Website
www.initiative.eee-Business Register · domain active
Telephone
+372 5133001· Telia Eesti ASe-Business Register · TTJA NBA
Principal activity
EMTAK 73121 - Media representatione-Business Register · ETCB
VAT number
ETCB · VAT-registered
Share capital
2556,00 €e-Business Register
Estonia's public business register
HomeViewsIndustriesBlogSourcesAbout

Public registry of Estonian companies — every fact traceable to a source and a date. Free and ad-free for everyone.

Nimistu MTÜ
Address: Parda tn 8, 10151 Tallinn, Estonia
E-mail: info@nimistu.ee

Browse

  • Home
  • Views
  • Industries
  • Recent registrations

Data

  • 72 sources
  • Database
  • Extensions
  • MCP

Organisation

  • About
  • For journalists
  • Donation terms
  • Refunds
  • Terms
  • Privacy
  • Contact
© 2026 Nimistu MTÜ. License CC-BY-SA 4.0 · details
Data · 12 sourcese-Business Register · 1 min agoMTARTKProcurementsBuiltWithWeb tech scanEesti Internet
e-Business Register ↗

Registered 16. juuni 1998, primary activity: Media representation. Main place of business in Põhja-Tallinna linnaosa, Tallinn, Harju maakond.

Revenue 2026 (I kv)
5 665 530 €
▼ 3% vs 2025 I kv
As of 10.04.2026 (MTA)
Employees
19
2026 (MTA)
Taxes paid
409 027 €
State + labour taxes · 2026 (I kv)
Tax debt
0 €
As of 25.06.2026 (MTA)
Revenue 2026 (I kv)
5,7m €
▼ 3% vs 2025 I kv
As of 10.04.2026 (MTA)
Employees
19
2026 (MTA)
Taxes paid
409k €
State + labour taxes · 2026 (I kv)
Tax debt
€0
As of 25.06.2026 (MTA)

Officers (2)

e-Business Register · 6 h ago
HK
Heiki Koitla
· board member since 16.06.1998
Board member
IS
Indrek Soom
Born 1976 · 49 y · board member since 10.02.2011
Board member

Shareholders (2)

e-Business Register · 6 h ago
OP
OÜ Playground AdvertisingLEGAL PERSON
Legal person · 11609968 · shareholder since 01.09.2023
Shareholder 85% · 2k €
SO
S.I. OÜLEGAL PERSON
Legal person · 12427301 · shareholder since 01.09.2023
Shareholder 15% · 384 €

Beneficial owners (2)

e-Business Register · 6 h ago
IS
Indrek Soom
Born 1976 · 49 y · ultimate beneficial owner since 28.09.2018
Ultimate beneficial owner
HK
Heiki Koitla
· ultimate beneficial owner since 28.09.2018
Ultimate beneficial owner

Other persons (2)

e-Business Register · 6 h ago
AB
AB Birchwood Finance OÜLEGAL PERSON
Legal person · 11599218 · auditor since 01.01.2017
Auditor
TS
Triin Seli
Born 1990 · 35 y · auditor since 24.05.2022
Auditor

Subsidiaries

e-Business Register · shareholders · 6 h ago

Osaühing Initiative is a shareholder or officer in 1 more company.

Analytical Alley OÜ
Founder

Annual reports (6)

e-Business Register · annual reports · 5 päeva tagasi
Revenue 2024
20,7m €
↗ +12.0% vs 2023
State taxes 2025
1,0m €
↘ -11.3% vs 2024
Employees 2024
20
↘ -16.7% vs 2023
YearRevenueProfit

Taxes, revenue and employees

Estonian Tax and Customs Board · 10.04.2026 as of
10,0m €5,0m €0

Tech stack

Website analysis · 3 päeva tagasi
Domains (2)
www.initiative.ee
SRCÄriregister
initiative.ee
SPFDMARC
MXMicrosoft 365
REGTelia Eesti AS
SRCEIS WHOIS
Detected technologies

Public procurements (6 · 9,6m €)

Procurement Register · 5 h tagasi
Awards
6
2017–2022 · 6 years
Total amount
9,6m €
avg 1,6m €
Buyers
5
top: Riigi Tugiteenuste Keskus
Latest
13.09.2022
750k € · Tallinna Tehnikaülikool
BuyersAll6Riigi Tugiteenuste Keskus2Ettevõtluse Arendamise Sihtasutus1Tallinna Tehnikaülikool1Eesti Haigekassa1Eesti Interneti Sihtasutus1

Awards by year

12 yr · total 9,6m €
23k €
8,0m €
29k €
31k €
1,6m €
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
20222 awards1,6m €
13.092022
Meediavahendusteenuse tellimine
ServicesNotice ted-2022-9-551
Tallinna Tehnikaülikool
74000323
750 000 €
Award value
18.042022
COVID-19 vaktsineerimise teavituskampaaniate meediaplaneerimise ja meediapindade vahendamise teenuse tellimine Sotsiaalministeeriumile
ServicesNotice ted-2022-4-773
Riigi Tugiteenuste Keskus
70007340
800 000 €
Award value
20201 award31k €
02.032020
2020. a toimuvate meediakampaaniate korraldamine
ServicesNotice ted-2020-3-55
Eesti Haigekassa
74000091
30 793 €
Award value
20191 award29k €
03.052019
Alkoholi nähtavuse uuring Sotsiaalministeeriumile
ServicesNotice ted-2019-5-83
Riigi Tugiteenuste Keskus
70007340
29 400 €
Award value
20181 award8,0m €
20.032018
Reklaamteenus ja meediapindade vahendus
ServicesNotice ted-2018-3-580
Ettevõtluse Arendamise Sihtasutus
90006006
8 000 000 €
Award value
Show remaining 1 award+
20171 award23k €
07.092017
Lühikeste ja pikkade .ee domeeni registreerimisperioodide teavituskampaania
ServicesNotice ted-2017-9-505
Eesti Interneti Sihtasutus
90010019
22 512 €
Award value

State-sector payments (39 · 385k €)

RTK Makseandmik · 15.05.2026
Transactions
39
2024–2026 · 3 years
Total amount
385k €
avg 10k €
Buyers
3
State and municipal bodies
Latest
12.03.2026
3k € · Tallinna Tehnikaülikool

2026: 32k € · 2025: 226k € · 2024: 128k €

BuyerTxAmountShare
Tallinna Tehnikaülikool
74000323
34

History

last 2 years · MTA + ÄR + MTR + Procurements
2025
30.06.2025ReportEsitati 2024. aasta aruanne— Käive 20 650 081 €
2024
30.06.2024ReportEsitati 2023. aasta aruanne— Käive 18 432 051 €

Connected companies

Same-person ties · e-Business Register

Osaühing Initiative is connected to 74 other companies through 3 people who hold a role here and elsewhere. The strongest tie runs through Heiki Koitla (11 companies).

Total connections
74
via 3 people
Connecting people
3
Active here
Distinct roles
3
Board member · Ultimate beneficial owner
Strongest tie
Heiki
11 companies
Via personHeiki Koitla
Equity
Assets
Employees
2024AUD20 650 081 €621 378 €624k €5,6m €2030.06.2025
2023AUD18 432 051 €369 797 €772k €4,5m €2430.06.2024
2022AUD15 188 361 €399 057 €1,0m €3,9m €2230.06.2023
2021AUD13 615 855 €382 072 €1,2m €4,0m €2130.06.2022
2020AUD9 184 166 €259 493 €1,2m €3,2m €2130.06.2021
2019AUD12 168 126 €512 760 €1,4m €3,3m €2230.06.2020
Original files in PDF – the full register on e-Business Register.View reports on e-Business Register
20222023202420252026
YearRevenue (a)State taxesTaxes on workforceEmployees (Q4)
2026I Q5 665 530 €284 366 €124 661 €19
202523 286 706 €1 004 118 €430 452 €19
202424 116 535 €1 131 404 €475 345 €17
202321 350 735 €1 190 167 €550 642 €20
202217 587 442 €939 247 €474 432 €21
Quarterly breakdown
YearQ1Q2Q3Q4
Revenue 20265,7m €–––
State taxes 2026284k €–––
Taxes on workforce 2026125k €–––
Employees 202619–––
Revenue 20255,8m €5,9m €5,2m €6,3m €
State taxes 2025284k €221k €201k €298k €
Taxes on workforce 2025115k €105k €105k €106k €
Employees 202517181919
Revenue 20245,3m €5,9m €5,7m €7,2m €
State taxes 2024288k €282k €252k €310k €
Taxes on workforce 2024169k €114k €93k €99k €
Employees 202418171717
Revenue 20234,5m €5,5m €4,9m €6,5m €
State taxes 2023278k €298k €298k €316k €
Taxes on workforce 2023145k €132k €143k €131k €
Employees 202320201820
Revenue 20224,5m €4,3m €3,6m €5,2m €
State taxes 2022272k €199k €203k €265k €
Taxes on workforce 2022128k €113k €118k €116k €
Employees 202222232121
Tag managerGoogle Tag Manager
Web serverApache
OtherOpen Graph
Mobile carrier
+372 5133001Telia Eesti AS
350k €
TS Laevad OÜ
12678055
1
27k €
Saaremaa Vallavalitsus
77000306
4
9k €
20265 transactions · 32k €
12.032026
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
3097 €
26.022026
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
1328 €
25.022026
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
13 065 €
14.012026
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
13 483 €
05.012026
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
595 €
Show remaining 34 transactions+
202520 transactions · 226k €
08.122025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Teadus- ja arendustegevus hariduses
1612 €
03.112025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
6199 €
30.102025
Saaremaa Vallavalitsus
11
Indrek Soom4
Triin Seli59
HK
Heiki Koitla
board member, ultimate beneficial owner
11 other companies›
CompanyRoleReg. code
Analytical Alley OÜ
Ultimate beneficial owner
16569481
BuMaAn Holding OÜ
Board memberUltimate beneficial owner
17282055
KRR Partners AS
FounderSupervisory board memberUltimate beneficial owner
12263609
Mahe Hiid OÜ
Shareholder 17%Ultimate beneficial owner
14679716
Marvelous Communication OÜ
Board memberUltimate beneficial owner
10961344
Metria Invest OÜ
Shareholder 50%Ultimate beneficial owner
11443410
osaühing HK Valdus
Board memberUltimate beneficial owner
11471731
OÜ Digitrükk
Ultimate beneficial ownerShareholder 47%
11148272
OÜ Playground Advertising
Ultimate beneficial ownerBoard member
11609968
Reklaamimaja Osaühing
Ultimate beneficial owner
10423167
Target Master OÜ
Ultimate beneficial owner
12280921
IS
Indrek Soom
board member, ultimate beneficial owner
4 other companies›
CompanyRoleReg. code
Analytical Alley OÜ
Ultimate beneficial owner
16569481
BuMaAn Holding OÜ
Board memberUltimate beneficial owner
17282055
TS
Triin Seli
auditor
59 other companies›
CompanyRoleReg. code
AB Birchwood Finance OÜ
FounderUltimate beneficial ownerShareholder 100%Board member
11599218
Aktsiaselts Atko Bussiliinid
Auditor
77000306
MAJANDAMISKULUD · Turism
4984 €
11.082025
TS Laevad OÜ12678055
MAJANDAMISKULUD · Veetransport
27 181 €
21.072025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
85 753 €
21.072025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
3681 €
21.072025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
2616 €
10.072025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
1120 €
02.072025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
1120 €
25.062025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
1120 €
20.062025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
25 970 €
20.062025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
2620 €
04.062025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
1120 €
27.052025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
32 383 €
19.052025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
2474 €
16.052025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Teadus- ja arendustegevus hariduses
1120 €
16.052025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
1120 €
25.042025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
17 290 €
10.042025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
3345 €
11.032025
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
3429 €
202414 transactions · 128k €
27.122024
Saaremaa Vallavalitsus77000306
MAJANDAMISKULUD · Turism
1098 €
23.122024
Saaremaa Vallavalitsus77000306
MAJANDAMISKULUD · Turism
1464 €
18.102024
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
4945 €
18.092024
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
1129 €
10.092024
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
4246 €
07.082024
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
4325 €
10.072024
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Muu haridus, sh hariduse haldus
8337 €
01.072024
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Muu haridus, sh hariduse haldus
14 579 €
12.062024
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Muu haridus, sh hariduse haldus
38 577 €
11.062024
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Muu haridus, sh hariduse haldus
26 777 €
16.052024
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
842 €
10.052024
Saaremaa Vallavalitsus77000306
MAJANDAMISKULUD · Turism
1220 €
10.052024
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Kolmanda taseme haridus
775 €
29.042024
Tallinna Tehnikaülikool74000323
MAJANDAMISKULUD · Muu haridus, sh hariduse haldus
19 311 €
S.I. OÜ
Shareholder 100%Ultimate beneficial ownerFounderBoard member
12427301
Synapic OÜ
Board memberUltimate beneficial owner
17503136
10926425
Aktsiaselts ATKO GRUPP
Auditor
10759174
Aktsiaselts Galvi-Linda
Auditor
10214972
Aktsiaselts J.P. Kinnisvaraarendus
Auditor
10425404
Aktsiaselts Kingstor
Auditor
10541079
Aktsiaselts Lasita
Auditor
10062686
aktsiaselts LTT
Auditor
10004430
aktsiaselts Neli Kuningat
Auditor
10561604
aktsiaselts TarMets
Supervisory board member
10051040
AMC Amaris OÜ
Board member
10068803
AS Baltwood
Supervisory board member
12711516
AS Kingstor Vara
Auditor
12515985
Birchwood Invest OÜ
FounderShareholder 100%Board memberUltimate beneficial owner
14518568
Blu & Co OÜ
FounderShareholder 50%Board memberUltimate beneficial owner
16880500
Convertal OÜ
Auditor
11578363
… and 43 more · see on the person page ↗