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Search›Companies›OÜ Playground Advertising
11609968ActivePrivate limited companyEE101357775 · VAT-registered

OÜ Playground Advertising

Harju maakond, Tallinn, Kesklinna linnaosa, Tehnika tn 55·EMTAK 73121 — Media representation·17+ years
Andmed · ···
On this page
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Overview

e-Business Register · 12 h ago
Registry code
e-Business Register
Legal form
Private limited company
Registered
12.03.2009e-Business Register
Address
Tehnika tn 55, Kesklinna linnaosa, Tallinn, 10136 Harju maakondADS · e-Business Register
E-mail address
heiki@initiative.eee-Business Register
Telephones
+372 5073172· Elisa Eesti AS+372 6608012· Elisa Eesti ASe-Business Register · TTJA NBA
Principal activity
EMTAK 73121 - Media representatione-Business Register · ETCB
VAT number
ETCB · VAT-registered
Share capital
12 775,00 €e-Business Register
nimistu
Estonia's public business register
HomeViewsIndustriesBlogSourcesAbout

Public registry of Estonian companies — every fact traceable to a source and a date. Free and ad-free for everyone.

Nimistu MTÜ
Address: Parda tn 8, 10151 Tallinn, Estonia
E-mail: info@nimistu.ee

Browse

  • Home
  • Views
  • Industries
  • Activity licences
  • Recent registrations

Data

  • 79 sources
  • Database
  • Extensions
  • MCP

Organisation

  • About
  • FAQ
  • For journalists
  • Donate
  • Donation terms
  • Refunds
  • Terms
  • Privacy
  • Contact
© 2026 Nimistu MTÜ. License CC-BY-SA 4.0 · details
Data · 8 sourcese-Business Register · 3 min agoMTAWeb tech scanEesti Internet
e-Business Register ↗

Registered 12. märts 2009, primary activity: Media representation. Main place of business in Kesklinna linnaosa, Tallinn, Harju maakond.

Revenue 2026 (I-II kv)
3,8m €
▲ 19% vs 2025 I-II kv
As of 10.07.2026 (MTA)
Employees
2
2026 (MTA)
Taxes paid
121k €
State + labour taxes · 2026 (I-II kv)
Tax debt
€0
As of 10.08.2026 (MTA)

Officers

e-Business Register · 12 h ago
HK
Heiki Koitla
· board member since 12.03.2009
Board member

Founders (2)

e-Business Register · 12 h ago
OE
OÜ ET ConsultLEGAL PERSON
Legal person · 11545607 · founder since 12.03.2009
Founder
OH
osaühing HK ValdusLEGAL PERSON
Legal person · 11471731 · founder since 12.03.2009
Founder

Shareholders (2)

e-Business Register · 12 h ago
OH
osaühing HK ValdusLEGAL PERSON
Legal person · 11471731 · shareholder since 16.08.2023
Shareholder 90% · 11k €
OE
OÜ ET ConsultLEGAL PERSON
Legal person · 11545607 · shareholder since 16.08.2023
Shareholder 10% · 1k €

Other persons (4)

e-Business Register · 12 h ago
KK
Katrin Kaasik
Born 1944 · 82 y · non-cash contribution auditor since 20.02.2009
Non-cash contribution auditor
NC
Nasdaq CSD SEFOREIGN
Foreign / not in register · registrar of the members since 28.09.2017
Registrar of the members
AB
AB Birchwood Finance OÜLEGAL PERSON
Legal person · 11599218 · auditor since 01.01.2019
Auditor

Subsidiaries

e-Business Register · shareholders · 12 h ago
OÜ Playground Advertising11609968Shareholder 69%BuMaAn Holding OÜ17282055Shareholder 85%Osaühing Initiative10459952Analytical Alley OÜ16569481Shareholder 50%Target Master OÜ

Annual reports (6)

e-Business Register · annual reports · 5 päeva tagasi
Revenue 2024
5,9m €
↘ -4.9% vs 2023
State taxes 2025
118k €
↘ -17.0% vs 2024
Employees 2024
133
↘ -7.0% vs 2023
YearRevenueProfit

Taxes, revenue and employees

Estonian Tax and Customs Board · 10.07.2026 as of
5,0m €2,5m €0

Tech stack

Website analysis · 4 päeva tagasi
Domains (2)
iretail.ee
SPF
MXMicrosoft 365
REGTelia Eesti AS
SRCEIS WHOIS
Detected technologies
JavaScript libraryjQuery
Tag managerGoogle Tag Manager
Web serverApache

History

last 2 years · MTA + ÄR + MTR + Procurements
2025
09.07.2025ReportEsitati 2024. aasta aruanne— Käive 5 925 679 €

Connected companies

Same-person ties · e-Business Register

OÜ Playground Advertising is connected to 153 other companies through 3 people who hold a role here and elsewhere. The strongest tie runs through Heiki Koitla (8 companies).

Total connections
153
via 3 people
Connecting people
3
Active here
Distinct roles
3
Board member · Non-cash contribution auditor
Strongest tie
Heiki
8 companies
Via personHeiki Koitla
Revenue 2026 II kv
868 374 €
▼ 40% vs 2025 II kv
As of 10.07.2026 (MTA)
Employees
2
2026 (MTA)
Taxes paid
69 245 €
State + labour taxes · 2026 II kv
Tax debt
0 €
As of 10.08.2026 (MTA)
TS
Triin Seli
Born 1990 · 35 y · auditor since 24.08.2021
Auditor
12280921OÜ iRetail Eesti14414066
  • BuMaAn Holding OÜ (17282055) Founder, Shareholder 69%
  • Osaühing Initiative (10459952) Shareholder 85%
  • Target Master OÜ (12280921) Shareholder 50%
  • Analytical Alley OÜ (16569481) Founder, Shareholder 58% (via Osaühing Initiative)
  • OÜ iRetail Eesti (14414066) Shareholder 100% (via Target Master OÜ)
OÜ Playground Advertising is a shareholder or officer in 5 more companies.
Equity
Assets
Employees
2024AUD5 925 679 €2 825 448 €12,1m €12,9m €13309.07.2025
2023AUD6 229 342 €2 753 251 €9,7m €10,7m €14322.07.2024
2022AUD4 536 849 €1 162 128 €7,9m €8,4m €14824.10.2023
2021AUD4 778 753 €2 120 728 €7,5m €8,1m €9505.11.2022
2020AUD4 779 180 €1 946 423 €6,3m €6,8m €8526.08.2021
2019AUD4 901 750 €2 168 903 €5,0m €5,5m €8219.11.2020
Original files in PDF – the full register on e-Business Register.View reports on e-Business Register
20222023202420252026
YearRevenue (a)State taxesTaxes on workforceEmployees (Q4)
2026I-II Q3 808 259 €84 446 €36 473 €2
20257 274 934 €117 550 €70 269 €2
20247 791 328 €141 586 €66 220 €2
20236 679 409 €77 866 €65 567 €2
20226 456 318 €121 324 €64 703 €2
Quarterly breakdown
YearQ1Q2Q3Q4
Revenue 20262,9m €868k €––
State taxes 202633k €52k €––
Taxes on workforce 202619k €18k €––
Employees 202622––
Revenue 20251,8m €1,4m €1,8m €2,2m €
State taxes 202528k €29k €31k €31k €
Taxes on workforce 202518k €17k €17k €17k €
Employees 20252222
Revenue 20243,1m €1,9m €1,5m €1,4m €
State taxes 202421k €76k €20k €25k €
Taxes on workforce 202418k €16k €16k €16k €
Employees 20242222
Revenue 20232,5m €777k €987k €2,4m €
State taxes 202327k €23k €27k €0 €
Taxes on workforce 202318k €16k €16k €16k €
Employees 20232222
Revenue 20222,6m €922k €831k €2,1m €
State taxes 202259k €17k €17k €29k €
Taxes on workforce 202217k €16k €16k €16k €
Employees 20222222
mediabrands.ee
SPF
MXMicrosoft 365
NSCloudflare
REGALMIC OÜ
SRCEIS WHOIS
Detected technologies
JavaScript libraryjQuery
Web serverApache
Mobile carrier
+372 5073172Elisa Eesti AS+372 6608012Elisa Eesti AS
8
Katrin Kaasik87
Triin Seli58
HK
Heiki Koitla
board member
8 other companies›
CompanyRoleReg. code
BuMaAn Holding OÜ
Board member
17282055
KRR Partners AS
FounderSupervisory board member
12263609
Mahe Hiid OÜ
Shareholder 17%
14679716
Marvelous Communication OÜ
Board member
10961344
Metria Invest OÜ
Shareholder 50%
11443410
osaühing HK Valdus
Board member
11471731
Osaühing Initiative
Board member
10459952
OÜ Digitrükk
Shareholder 47%
11148272
KK
Katrin Kaasik
non-cash contribution auditor
87 other companies›
CompanyRoleReg. code
AMC Amaris OÜ
Board memberShareholder 100%
10068803
Annilo Arendus OÜ
Non-cash contribution auditor
11716581
TS
Triin Seli
auditor
58 other companies›
CompanyRoleReg. code
AB Birchwood Finance OÜ
Board memberShareholder 100%Founder
11599218
Aktsiaselts Atko Bussiliinid
Auditor
AS Baltwood
Supervisory board member
12711516
Autorent OÜ
Non-cash contribution auditor
11558395
Beautyresidence Osaühing
Non-cash contribution auditor
11741248
Cadest Prof OÜ
Non-cash contribution auditor
11419185
CARRING SERVICE OÜ
Non-cash contribution auditor
11529488
Diamanthia OÜ
Non-cash contribution auditor
11518415
Elektrooniliste Maksesüsteemide OÜ
Non-cash contribution auditor
11451237
Eluenergia Grupp Osaühing
Non-cash contribution auditor
11471978
EU-Rent OÜ
Auditor
11579724
Eurosec OÜ
Non-cash contribution auditor
11606119
Forus OÜ
Non-cash contribution auditor
11504560
GreenBAG OÜ
Non-cash contribution auditor
11548770
ImagoPluss OÜ
Non-cash contribution auditor
11372986
Ivik Logistik Osaühing
Non-cash contribution auditor
11733556
… and 71 more · see on the person page ↗
10926425
Aktsiaselts ATKO GRUPP
Auditor
10759174
Aktsiaselts Galvi-Linda
Auditor
10214972
Aktsiaselts J.P. Kinnisvaraarendus
Auditor
10425404
Aktsiaselts Kingstor
Auditor
10541079
Aktsiaselts Lasita
Auditor
10062686
aktsiaselts LTT
Auditor
10004430
aktsiaselts Neli Kuningat
Auditor
10561604
aktsiaselts TarMets
Supervisory board member
10051040
AMC Amaris OÜ
Board member
10068803
AS Baltwood
Supervisory board member
12711516
AS Kingstor Vara
Auditor
12515985
Birchwood Invest OÜ
Board memberFounderShareholder 100%
14518568
Blu & Co OÜ
Board memberFounderShareholder 50%
16880500
Convertal OÜ
Auditor
11578363
… and 42 more · see on the person page ↗

Analysis · 2024

computed from annual reports
Revenue5,9m €median 27k €216.8× the sector median
Net margin47.7%median 7.7%+40.0 pp vs sector median
Revenue per employee45k €median 61k €73% of the sector median
Revenue change-4.9%median -0.1%-4.8 pp vs sector median
Equity ratio93.5%
Current ratio10.56
Labour cost of revenue2.5%
Profit per employee21 244 €
Compared with2023revenue 6,2m €

Peer group: Reklaami vahendamine meedias, 582 trading companies that filed a report in the last three years.

Founded 2009. That year 5,424 osaühing were registered; 5,252 are still trading, or 96.8%.